Haunted Hill Farm: PR Box and Promotional Strategies
Each year customers return to seasonal brands anticipating new items and more exciting scares. These PR boxes and social media teasers create online conversations that promote the brand and get new and existing customers thrilled for new products launches in the months leading up to halloween.
Project OverviewThese PR boxes are “first look” that are sent to influencers and D2C companies containing handmade merchandise such as posters, sticker packs, bag pins, and keychains. All of these collectable style items tease the new product lineup for the upcoming holiday season.
Influencers open the boxes for their social media audiences, getting thousands of views and comments, allowing for the brand to reach more people and achieve a larger digital influence. Businesses will receive these and be excited to feature Haunted Hill Farm Items in their stores come the holiday season!
Let them see what’s coming.
For 6 weeks leading up to the official launch, followers of the Haunted Hill Farm Instagram can enter for their chance to win an unreleased animatronic. This creates engagement across digital platforms and kickstarts review generation for the product lineup.
